When we talk about social media, what is the most active platform to socialize?
With no doubt, Instagram.
It gives coverage to almost all fields. From urban to rural, food to beauty, travel, décor, education, limelight, everything includes under an umbrella.
When it comes to Instagram, there is one page where everyone is trying their best to get on.
The ‘Instagram Explore Page’ with no doubts.
Let’s know about it in depth.
The Instagram Explore Page
Explore page is a collection of multiple posts including images, videos, reels, and more, related to your interests. It collects posts on Instagram of your taste and presents them on the ‘explore’ tab.
But how can it decode your choice and interest? After all, it's just a platform on social media, right?
All these things are directly related to its algorithm.
No need to ponder. Just check in here.
Instagram Explore Page Algorithm
The app makes the best use of artificial intelligence and data collection. All the actions you perform or you can perform are because of these algorithms.
You can say that Algorithms are the foundation of Instagram’s Success.
This takes a series of actions to check one’s behaviors and interests. Starts from visited accounts, liked posts, engaging with content, and many more.
Sounds interesting, isn’t it?
Let’s know more about this feature.
How Instagram Explore Page Works?
Before getting placed on the explore section, every post goes through 2 major steps.
- Sourcing Stage
- Ranking Stage
If you want your posts to be a part of the explore section, then all you need is to check on these 2 aspects and understand their working very clearly.
What is the Sourcing Stage?
A candidate generation stage is also named as sourcing stage which completely works based on engagements and activities on any specific topic or account. When a person leverages some content on any account for a topic, then the algorithm of Instagram seeks similar content and accounts related to the previous one.
There are multiple ways how people interact with the posts which include likes, comment, share, save, tag, and so on.
And based on these actions, Instagram collects data and uses it to create explore pages according to our interests.
This is one basic type of how to source exploration works.
What is the Ranking Stage?
This is the 2nd stage where the function works further on the data collected by the source stage. There are 3 levels of ranking.
- 500 posts
Here the contents are selected which are most likely to relate to the topics in which you have shown interest.
- 150 Posts
Then out of 500, around 350 posts are chopped off to get relatively more similar content keeping an eye on your tastes.
- 25 Posts
At last, only this much content can make it to your top places of ‘Explore Page’ which are the most related topics as per your preferences and interests.
On this, The Instagram Company stated that
“It completely depends on the user's actions and behavior. We predict the individual based on the actions they take on each media. We keep track of what makes it more engaging for that person and according to it we show up the contents.
In addition to it, we provide the facility to reject the content which they don’t want to see further by clicking on ‘See Fewer Posts like This’ This makes more clarity on what is the choice of an individual.”
How to Get on Instagram Explore Page?
To get on the explore page of Instagram, the first and foremost thing is to create content by keeping the needs of your audience in your mind.
Before seeking any tricks or tactics to get a high reach all you need is to research the topics of your brand or services and provide the solution to what people are looking out there.
Publishing high-quality content is the primary key to maintain your existence on any social media platform.
Then what’s next?
Wondering how to compete with infinite companies to be in those top 25 contents of the ranking stage?
Peep into quick hacks on how to Get on the Explore Page of Instagram.
Changes on Instagram Explore Page
These days, changes are being done very frequently on social media. The changes on Instagram are just simple user interfaces to keep up the pace alive and to make the app interesting.
They don’t do changes on posts selection on the large scale. All the changes are to improvise the user activity and to make things more clear and hassle-free.
So, there is no need to worry about the changes from the company’s end.
Wrap Up
We hope this article has helped you in understanding Instagram Explore Pages and made things more clear to you. I am pretty sure this piece of information will help you in growing your business on social media platforms and get you placed on an explore page.
So what are you waiting for?
Go and apply your learning to be at that place.
See you there.
Also, don’t forget to share this article with others.
