The Instagram Explore page is a super-powerful feature for brands -- it’s devised to help profiles and businesses expand more engagement and exposure on Instagram with very slight effort. Instagram recently released a brand new Explore page, combining new topic channels, a shopping feed, Instagram Stories, and a devoted space for IGTV.
In this article, you will get complete know-how about the explore page Instagram.
So, let us begin with the concept- What exactly is the IG explore page?
Talking about what is Instagram explore page we all are aware of how Instagram is constantly working on making the explore page more personalized for the users. When you tap on the IG's explore page, it will look different than what may show up on your friend’s explore page because it is specifically created to help you find new content that you will enjoy, based on what you already like to see on Instagram.
The Instagram explore page algorithm keeps updating due to your actions on the app, like what accounts you follow, what posts you like and comment on, and what Instagram Stories and IGTV content you prefer to view. It uses this data to create an Instagram Explore page with tons of suggestions of similar content that you might like but do not already follow.
Here are some new IG explore page characteristics that are great for brands and businesses:
IG Stories On The Explore Page
Instagram recommends the pages you can follow based on your interests. Similarly, it also recommends IG stories on the explore page. You can tap through and engage with stories from accounts that you haven’t followed yet but are probably similar to ones you do follow, or engage with frequently. Similar IG handles will keep getting on Instagram explore page when you start finding what you like.
Now, for brands and businesses, this opens up a huge opportunity to get explored and seen by a larger audience and potential customers. Stories on the explore section are the latest update, so do not worry if you haven't seen them in your explore section yet. Just stay tuned!
New Topic Channels
Instagram started topic channels on Explore, intending to give users a brand-new way to find content around their particular interests on Instagram.
Over 300+ million users visit the explore section! Starting with a For You channel, you will see channels on topics you might like, such as Art, Sports, Beauty, or Fashion. Furthermore, there is a hashtag section one can follow and use hashtags to help categorize your posts!
IGTV Videos
IGTV has its dedicated section on the Explore page- which is beneficial for all the video creators and brands! By tapping on IGTV, you will see the recently refreshed home for IGTV, where you can browse a personalized feed of suggested videos from creators you follow or may want to follow.
It is another way Instagram is helping drive video content on the platform.
Shopping Channel
Introducing a shopping channel is a compelling move to help people shop on the platform. An extremely relevant and helpful feature we all can agree on. By tapping on Shop, the feed will have category filters in the navigation bar to help users browse specific types of products on Instagram, including Beauty, Clothing, Home Decor, and more.
IG Explore Page- How Does It Actually Operate?
In short, the Instagram Explore page works by using the algorithms to learn about your behavior on the application, particularly what you like and engage with the most utmost.
Instagram uses this knowledge to find similar posts from accounts that you do not follow yet and creates a curated grid on the Instagram Explore page personalized to you.
Do You Wish To Get On The IG Explore page?
Do you ever sit and wonder, scrolling through your explore section- how to get on the Instagram explore page? If yes, then let me provide you with some tips and tricks that can easily get you on the explore page.
TIP 1- Use Your Analytics to Find Out What Content Resonates on the Explore Page.
TIP 2- Find your best time to post
TIP 3- It is more important than ever that your brand’s style and aesthetic are present in everything that you post
TIP 4- Post more video/motion content than still photos
TIP 5- Post the short videos featuring your product/brand/service
TIP 6- You can tag the brands/products in your photos/videos to get featured in that particular brand's shopping channel
TIP 7- Create an IGTV video, but make it worth watching!
TIP 8- Instagram hashtags! Do not overlook or underestimate them.
Wrapping Up
Whether you are an Instagram brand getting ready to cross the 1M followers mark or a newbie business that has just started, everyone can benefit from getting on the Instagram Explore page. By incorporating the mentioned tips, you can get the desired audience engagement and followers on your profile as more people discover your videos, posts and Instagram Stories on their own personalized Explore feed.