Developing a social media strategy for yourself or a client entails a number of steps, including deciding which social media channels to use. After all, you want to get the most bang for your buck with your articles.
So, how do you figure out which channels are best for you? Do you prefer the most popular and well-known sites, such as Facebook, Instagram or Twitter? Or would you willingly go with a newer network with less competition?
Making decisions, making decisions...
In this article, you'll learn about the various social media marketing channels and the types of content that perform best on each. Plus, we've included a tool to figure out how to manage your various profiles on social media platforms.
Which social media platforms are the most effective for your company?
Quality always takes precedence over quantity. Rather than spreading yourself across multiple channels and posting low-quality content, it's better to focus on limited channels and publish high-quality, engaging content on a consistent basis. Concentrating on a few networks gives you more time to interact and have conversations, which leads to more conversions and customers.
But how do you know which social media platforms are best for your company or a client's?
Here are some things to think about:
What are your objectives in terms of social media?
It's critical to understand your social media goals before deciding which social media marketing channels to use or what types of content to create.
You can't measure performance unless you have goals and objectives.
"What do I want to achieve on social media?" you might wonder.
Consider the following scenario:
- Consider using well-established platforms like Facebook rather than up-and-coming networks like TikTok if you want to raise brand awareness.
- If you require to generate more leads, use LinkedIn, which is well-known for B2B marketing.
- If you need to sell a product, consider using a visual platform such as Instagram or Pinterest, which both provide product tags and prices as well as links to your eCommerce store.
Which social media platforms are there, and what type of content performs best on each?
With so many social media channels for marketing to choose from, you're spoilt for choice when it comes to social media:
With over 2 billion monthly users, Facebook is the most popular social media platform.
According to Facebook's 2018 second-quarter earnings call, over 80 million SMBs (small and medium-sized businesses) using Facebook Pages, and over 6 million using the advertising platform. Facebook is the major channel for both B2C (68%) and B2B (48%) marketers.
Types of content, including traditional text, images, and videos, as well as Live Videos and Stories, work well on Facebook. The key is to create high-quality content that encourages user interaction.
Instagram is hot on Facebook's heels. The network has surpassed established channels such as Twitter and LinkedIn in recent years and now has over 1 billion users. It's also the second-most-used social media platform by marketers. Because Instagram is a mobile visual app, it's critical to post high-quality photos and videos that best represent your client's brand. However, don't forget to include hashtags in your captions to increase interest and engagement. Without a doubt, Instagram Stories are the most popular form of content on the platform, so take advantage of it:
On Twitter, the content is a little different. Twitter-like other social media platforms, limits each tweet to 280 characters, so your message must be brief.
It's not just a text-based platform, though. In the fast-paced News Feed, GIFs, along with images and videos, will be widely used to capture user attention. Twitter for business is a great place to share ideas, ask questions, and promote events and web content.
Pinterest is used by over 250 million people each month for inspiration, whether for a new hobby or a new look. And 78 percent of those say brand content is helpful. Pins are now adopted by 1.5 million businesses to promote their products and services through the visual marketing campaign. Each Pin contains an image, infographic, or video, as well as a link back to the source, making it an excellent way to drive traffic to your website. Pins are also more durable. Unlike Tweets, which have a lifespan of 15-20 minutes, Pins can last for up to four months. Instead of the landscape (16:9) or square formats found on other channels, the best-performing pins are typically tall vertical images (2:3 aspect ratio)
WhatsApp began as a private messaging service for family and friends. However, the platform is now geared toward businesses as well. Small businesses can use the WhatsApp Business app to easily interact with customers by using tools to automate, sort, and respond to messages:
Now you have all the data on the best performing social media channels, plus a series of questions to help pinpoint your selection.
But, have you wondered if you have multiple social media profiles, how do you keep track of them all and post your content on time?
With Socinator, that isn't a big deal. Every business owner with multiple social media business pages can rely on it as a social media intelligence tool. All of your scheduled content is automatically published at the specified time by the software. As a result, you'll have enough time to create unique and organic posts for each channel individually.
You can also watch: Socinator – All in One Social Media Management Software
Time To Wrap It Up;
As we near the end of this article, you're bound to have a slew of new ideas for your social media marketing campaigns. To make your advertising journey more exciting, you have information about all of the social networking sites as well as one of the best social media management tools. I hope you learned something new about Social Media Marketing Channels as a result of this article.
