Video is 5x more likely to get conversations with members and 20x more likely to be re-shared. That's why Linkedin live has been a game-changer for businesses since it was introduced.
It's a live streaming feature that permits you to stream live videos to your audience. It lets marketers connect with their communities in real-time, with an expert twist.
LinkedIn Live is the latest and most anticipated of the video features on Linkedin. Through live streaming, it lets marketers connect with their communities in real-time. You can consider it like Facebook Live, with an added professional benefit. It allows you to drive engagement and build deeper connections together with your audience.
LinkedIn, called the professional social media influence network, could be an excellent place to stream live videos because you'll truly get to understand your audience and have interaction with them in a way that companies haven't been able to do before.
Now that you simply know what LinkedIn Live is, let's dive into the logistics.
How To Go Live On LinkedIn
To create your first LinkedIn Live video, follow these simple steps:
Apply for LinkedIn Live
To get started with LinkedIn Live, you'll have to use the feature added to your profile. the appliance will ask you where you would like to measure the stream and also the link to the page you wish to stream from.
If you would like to stream from a business page, you'll also have to include the profile URLs of the page admins. Only up to three-page admins can have the flexibility to stream from your business page. Once you've applied, it is time to attend for approval.
Make sure you've got a minimum of two devices available before you stream
You’ll need one for streaming the video, and one for monitoring live comments. Also, sync it to the phone, tablet, or device you’re reaching to stream from.
It will be hard to stay up with live comments while you’re talking. Ask a colleague to log onto LinkedIn and monitor your stream for you.
Your partner should receive a notification as soon as you begin streaming.
Sign up for a third-party broadcasting tool to form your video
For those just getting started, we recommend Socialize and Switcher Studio. you'll be able to use tools like StreamYard or Socialive. These tools help go on a PC. they'll make it easier to work out comments and interact together with your audience during the stream.
Start streaming
Now that you’ve got your web and equipment founded, push the published button on the third-party tool to start streaming.
Make sure you have got contact information for the third-party’s support team there. You don’t want any technical issues interrupting the stream!
To stop streaming, hit the top broadcast button
LinkedIn will post your video on your Recent Activity or Page feed after you’re done. That way, members who missed it can still access your content.
LinkedIn Live Video Uses:
Here are some ways you'll use LinkedIn Live videos to your advantage:
Virtual Events
With the recent integration of LinkedIn Live and LinkedIn Events, this platform could be a great spot to host your virtual events.
This feature allows you to satisfy your audience and host your events successfully.
Additionally, hosting a virtual event on LinkedIn Live will facilitate your attracting the correct professional audience.
Recruiting
LinkedIn is one of the best hubs for recruiters and job-seekers alike. Recruiting is one of the highest benefits of getting a LinkedIn profile for people and types.
With LinkedIn Live, you'll support your recruiting efforts by showing off your workplace culture, introducing team members, and answering questions from your audience.
Showcase Expertise
Not to be redundant, but becoming an authority in your industry is a crucial part of your marketing strategy.
LinkedIn Live presents a superb opportunity to showcase your expertise.
Using live streaming technology, you'll be able to share your tips and tricks with your audience. To do this, brainstorm how-to topics that your audience is curious about.
Announce a replacement Product or Partnership
As an expert platform, it's an excellent place to announce a replacement product or partnership.
You may use this feature for launching products or partnerships on LinkedIn Live. you'll be able to originate representatives from your company and partner company to debate what the new partnership entails. This is also an excellent opportunity to coach and interact along with your audience.
Conclusion:
LinkedIn Live is one of the most significant platforms to use and experiment with, especially if your audience is more likely to get on LinkedIn than other platforms.
For businesses, it can provide a lot more value to carry your live sessions here than on the other platform. Live streaming can hold great importance for your brand and it'll still be a crucial tactic in your marketing strategy.
