Although still relatively new, LinkedIn Live is already helping businesses and individuals reach their goals by creating authentic and engaging live streaming videos. It’s no secret that LinkedIn is the top social media platform for businesses and professionals. LinkedIn offers plenty of benefits for both companies and individuals.

According to LinkedIn, LinkedIn Live videos get seven times more reactions and 24 times more comments than native videos — making it easy to see why more LinkedIn users are starting to live stream on LinkedIn Live.

LINKEDIN APPROVAL FOR LIVE STREAMING:

In February of 2019, LinkedIn launched the beta version of LinkedIn Live, allowing approved businesses, marketers, and other professionals to live stream. 

To get started with LinkedIn Live, you'll need to apply to have the feature added to your profile. The keyword there is approved. LinkedIn doesn’t let just anyone or any organization live stream; members and business pages must first apply and be accepted before they can broadcast live. According to LinkedIn, applications are reviewed, and approvals are then prioritized based on certain criteria, like:

• Total number of videos and historical analysis of content creation
• Audience reach and engagement rate
• A personal account or the business page has a good reputation
• Two-Factor Authentication enablement 

If individuals or organizations meet the preferred criteria and are approved, LinkedIn will send out an email and in-app notification to confirm your acceptance. Will you get approved to be a broadcaster on LinkedIn Live? It’s difficult to say for sure, but it’s certainly worth applying for. 

WHAT LIVE VIDEO CONTENT CAN YOU STREAM ON LINKEDIN LIVE?

LinkedIn Live is the perfect place for live streaming content for businesses and professionals of all industries and successful Linkedin marketing strategy. If you do get approved for LinkedIn Live, you can live stream many different types of content, depending on your brand, audience, and goals.

LIVE Q&A SESSIONS

Perfect for creating engagement, Q&A sessions allow you to answer your audience’s questions in real-time. Answering questions during live streams is a great way to show your brand personality as well as your authenticity. 

PRODUCT ANNOUNCEMENTS AND DEMOS

Whether you’re launching a brand new service, giving a tutorial on how to use your product, or hyping up new features, product-related live streams showcase your offerings and can entice individuals to join in to see the exciting news.

CONFERENCES AND TRADE SHOWS

Live Streaming is a great way to position your brand as a thought leader in your industry. Streaming keynote speakers or presentations or even going live from your virtual or physical trade show booth can provide great value to your live viewers.

GUEST INTERVIEWS

COMPANY CULTURE

Showcase why your company is a great place to work, and give viewers a glimpse of a day in life at your office, studio, or virtual work environment. This can not only give your audience a positive view of your company but also help you attract potential future employees.

CONCLUSION

LinkedIn Live proves that live streaming will continue to be an important tactic in your marketing strategy. This feature shows that consumers are interested in interacting with brands in real-time.

LinkedIn Live is another platform to use and experiment with especially if your audience is more likely to be on LinkedIn than other platforms.